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Allsteel Engineering Services - Environmental Division

Mr. Vijay approached me to create a logo and brand identity. He wanted a logo that would stand out from the pack and differentiate AES from the competitors. He also felt it was necessary that the logo provides a face for AES as a company, which in turn would help consumers to remember AES.
I designed a logo with my main element being a bubble - a sign countlessly used to show pure water.
They were keen to include AES and Allsteel Engineering Services as part of the logo. The bubbles indicate purification of water by AES, flowing water through the bubble is an indication of pure water flowing out after purification by AES.