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ORTHOSQUARE



Orthosquare

Background:
: Mr & Mrs Shet wanted to open their new dental clinic in a bustling part of the city. They wanted a strong identity for their clinic to distinguish themselves. I was commissioned to create their unique branding identity.
Design:
Their clinic's identity was based on four core elements: teeth, smile, family and braces. These were used as an inspiration for the entire design. The project revolved around the elements and were combined to make a simple yet meaningful logo and brand. The colour palette used was to reflect the field, which was relevant and still different from their competitors.