Paramount Maxplorers

Paramount Maxplorers approached us for the complete logo, branding and print work. They were looking for a complete design overhaul whereby the company’s logo, branding and print would look in sync and of international standards despite being a start-up company. Since the venture was a partnership between two people, the existing logo was to be somehow merged to look unique and fresh while still retaining the goodwill of the old logo.

We initially tried to retain the mountains they had as a logo. However, we had to make some changes to it in order to create a unique and fresh looking logo. The sketches of the compass and mountains gave me an idea to add the mountains within the compass which represented them best – a travel company. A clean font was chosen to write Paramount and Maxplorers on either side to show the partnership of the two.

ClientParamount MaxplorersServicesLogo Design, Brand Identity

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