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RICHMOND HILL TRADING



Richmond Hill Trading

Background:
: Richmond Hill Trading is a proprietary trading firm based in Australia, with representatives and offices in Switzerland and the United Kingdom. I was initially asked to create a custom design website for their UK offices. They had toyed with the idea of creating a new identity as they felt it was the time for a brand overhaul. Their request was that the identity should be simple, timeless, appropriate and stand for the values of their company.
Design:
I created a logo for them keeping in mind the adjectives that best described their company values. These were; avante-garde, peak, stability, pinnacle, positive, consummate, innovators. The color scheme and the typeface I used was also chosen to represent the same.