Brief:
Paramount Maxplorers approached me for the complete logo, branding and print work. They were looking for a complete design overhaul whereby the company’s logo, branding and print would look in sync and of international standards despite being a start-up company.
Following the completion of the logo and branding work, I set out to develop a trip magazine as well as posters that would complement the magazine’s design.
Solution:
I created a magazine that was lively, colourful, and full of energy and life, just like the travel destinations. I was also asked to utilise my photographs – being a frequent traveller, I had a lot of stock shots from my trips to India and the United Arab Emirates, and I was asked to shoot more of the essential locations specifically for the magazine. Due to a lack of time, the clients ordered a number of stock images from a media company.
I then began working on a design for the magazine’s cover, which I conceptualised and photographed in the studio; a stylized cover for the magazine based on the Indian notion of greeting visitors – ‘Namastey.’
The final product was a result of a clean design that complied with international travel magazine standards.
