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CODS – Center for Obesity & Digestive Surgery – Spiffy Designs

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CODS – Center for Obesity & Digestive Surgery

Brief:
Founded and mentored by Dr. Muffazal (Dr. Muffi) Lakdawala, pioneer in scarless bariatric surgery, managed by Priyanka Kaul Lakdawala and supported by a handpicked team of specialists who are skilled in Dr. Muffi’s programmed protocols; it is the most trusted, the safest and longest-running bariatric centre in India. CODS is recognised as India’s and Asia’s best centre for GI surgeries performed laparoscopically and through Single Incision (SILS).
CODS approached me about creating custom billboard commercials. When designing the ads, they requested that I maintain their brand’s appearance and feel. They’ll be on display in places all throughout the country.

Solution:
In all of the personalised posters, I kept the brand colours alive in the artwork. My approach was similar to the clean and simple design I had done for them previously, but scaled up to billboard size, ensuring that vital elements are highlighted and can be absorbed fast and simply, assisting them in gaining momentum with their commercials.

ClientCODS – Center for Obesity & Digestive SurgeryServicesPosters (Billboard commercials)Year2015

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