Goals:
Enhance User Experience: Improve website usability for visitors and streamline information access.
Modernize Design: Update the website’s aesthetics, keeping it colorful, professional, and aligned with the nursery’s identity.
Mobile Responsiveness: Ensure the website functions seamlessly across various devices and screen sizes.
Interactive Elements: Implement features allowing users to submit information easily.
Maintain Brand Identity: Retain the rainbow color scheme and incorporate it cohesively throughout the redesign.
Accessibility: Ensure content is readable and accessible to all users, including those with disabilities.
Approach:
Research and Planning:
Analyze the existing website’s performance and user feedback.
Identify pain points and areas for improvement.
Research current design trends in nursery and educational websites.
User-Centric Design:
Develop user personas to understand the target audience.
Create wireframes and prototypes for different devices to visualize the layout and functionality.
Visual Redesign:
Retain the rainbow color scheme for brand consistency.
Choose a modern, legible font for improved readability.
Incorporate playful yet professional elements, to appeal to the nursery’s audience.
Mobile Optimization:
Implement responsive design techniques to ensure the website adapts to various screen sizes.
Prioritize mobile user experience by optimizing navigation and interactive elements for touch screens.
Interactive Features:
Integrate user-friendly forms for inquiries, enrollment, and feedback.
Implement a content management system for easy updates and additions.
Include interactive elements like image sliders and videos to engage visitors.
Accessibility and SEO:
Optimize images, content, and metadata for search engines to improve visibility online.
Testing and Feedback:
Conduct usability testing with real users to identify any usability issues.
Gather feedback from stakeholders and make necessary revisions.
Launch and Promotion:
Deploy the revamped website on a reliable hosting platform.
Promote the new website through social media, newsletters, and other marketing channels.
Outcome:
The revamped Haromy Nursery website is now a visually appealing, responsive platform that provides an enhanced user experience. It successfully represents the nursery’s brand identity, encourages user interaction, and ensures accessibility for all visitors. The website’s modern design and interactive features make it a valuable tool for both the nursery and its customers, fostering increased engagement and communication.
ClientHaromy NurseryServicesWeb Design & DevelopmentYear2023Linkhttp://www.harmony-nursery.co.uk