Cheeky Champs

Brief:
Cheeky Champs is a stay & play, activity and party centre for kids. The client had asked us to create a logo with a wow factor, something that immediately would make people realise this place is for kids and its main theme is based around tropical jungle environment.

Solution:
We used eight different animals in a tropical jungle environment to keep it fun for the children. The animals were carefully chosen after research about which animals kids like the most. After shortlist of 15, we narrowed it down to the 8 in the logo.
Everything from the colours used, right to the typography was made to reflect a jungle scene. I also used different animals in one scene to bring out the learning element of living harmoniously in diversity. For the text, I used yellow, a colour that would stand out in contrast to the background. Also, yellow is the colour of sunshine and is associated with joy, happiness, intellect and energy.