Khanabar

Brief:
A London based catering company who wanted to create a unique look with a logo that was based on the old truck art from India.

Solution:
I began developing artwork that would be eye grabbing and support the brief after conducting considerable study on truck art using typefaces and colours. The colour palette used was similarly inspired by Indian truck art, but it was made to be appropriate for the market. The end product was a vibrant, creative logo that was distinctive and distinguished them from their competitors.