BETPL (Bhagwan Enterprise Textile Private Limited)

Brief:
BETPL (Bhagwan Enterprise Textile Private Limited) is one of the leading manufacturers and distributors of mill-made Bottom-Weight cotton and blended suiting fabrics in India. They wanted a type based logo with the letters BE as the main logo along with the alternative of BETPL. However, they wanted to show off their leading market position by incorporating it in the logo.

Solution:
I created a logo with a focus on incorporating their leading market position. I achieved this by creating a type which had a hidden number in it – the number 1. This allowed us retain the same structure for both BE, and BETPL – which would be used by the client across various mediums.