Chalk & Charcoal

Brief:
Chalk & Charocal are men’s shirt manufacturers. The brand must convey youth while maintaining a tone of high-end European apparel. The goal of Chalk & Charcoal is to help you identify your individual style, maintain it sophisticated, and add some foreign flair to your everyday clothes.

Solution:
The objective was to make it understated, adult but youthful, and male-centric. So I designed a logo that has a rich, regal vibe but is still bold and contemporary.