Paramount Maxplorers

Brief:
Paramount Maxplorers approached us for the complete logo, branding and print work. They were looking for a complete design overhaul whereby the company’s logo, branding and print would look in sync and of international standards despite being a start-up company. Since the venture was a partnership between two people, the existing logo was to be somehow merged to look unique and fresh while still retaining the goodwill of the old logo.

Solution:
I tried to keep the mountains they used as a logo at first. However, in order to produce a unique and fresher appearing logo, I had to make some alterations. The compass and mountain sketches inspired me to include the mountains within the compass that best suited them – a tour firm. To illustrate the relationship between the two, a clean typeface was used to write Paramount and Maxplorers on either side.