Paramount Maxplorers

Brief:
Paramount Maxplorers approached us for the complete logo, branding and print work. They were looking for a complete design overhaul whereby the company’s logo, branding and print would look in sync and of international standards despite being a start-up company. Since the venture was a partnership between two people, the existing logo was to be somehow merged to look unique and fresh while still retaining the goodwill of the old logo.

Solution:
We initially tried to retain the mountains they had as a logo. However, we had to make some changes to it in order to create a unique and fresh looking logo. The sketches of the compass and mountains gave me an idea to add the mountains within the compass which represented them best – a travel company. A clean font was chosen to write Paramount and Maxplorers on either side to show the partnership of the two.